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Kia ‘Space Identity’ rolled out across car dealer network


Kia has now completed its roll-out of its ‘Space Identity’ project of transforming the appearance of its entire 180 dealer network.

The re-design includes bold red exterior signage, internal ‘brand walls’ and new modern furniture to reflect the brands global corporate image.

Business development director at Kia Simon Hetherington said: “It used to be that Kia dealers were too easy to ignore.  Just as our latest car designs have increased our impact on the road so too do our dealer facilities now stand out from those around them.”

Along the way around 90 of Kia dealers have made the decision to invest in upgrades to their facilities, including new builds and expansions, with a total spend in excess of £25 million. Kia now has over 30 landmark dealerships or ‘red cubes’ across the UK.

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