Vehicle re-marketing company CD Auction Group is to create a new trading division to better serve its franchised and independent used car customers.
The new division will eventually trade as Cars Direct but for the short-term will trade through the CD Auction Group platform www.cdauctiongroup.com.
It will supply a full range of online re-marketing services and products specifically for professional used car buyers in the motor retail industry, including 'smart' online digital auctions with competitive buyers' fees, stock funding options in partnership with NextGear Capital, vehicle refurbishment to retail-ready standard and bespoke vehicle collection and delivery.
Managing director of CD Auction Group Andy Brown said: "This business has successfully served both buyers and vendors in the vehicle remarketing industry for more than 25 years. But we now have such a diverse range of specialist products and services that it makes more sense to focus directly on the specific industry sectors with independent trading divisions.
"Cars Direct will focus its efforts on trade used car buyers in order to maximise value for our dealer customers. Our genuine online auction is more cost effective than the big names in the industry; saving our customers money with each car they buy and offering a wide range of nationally available stock.
"Meanwhile, our new CD Fleet Services division will be concentrating on our fleet and leasing customers to ensure they benefit from the full range of our vehicle management and remarketing products."
The creation of Cars Direct and CD Fleet Services as two separate divisions is the first in a series of strategic decisions to be made since Brown joined the group as managing director last year.