Customer retention and return, and how proactive marketing and innovative communications strategies can help reduce drain among existing customers, as well as help bringing back former customers will be the focus for Adam Goran (pictured), divisional director for customer engagement at Grass Roots at the AM Aftersales Conference 2015.
Grass Roots is the world's leading provider of customer and employee engagement. The company was founded in 1980 and is an associate WPP agency.
Headquartered in the UK, the agency has with a network of offices in 27 locations worldwide in 17 countries with over 1,000 employees.
Grass Roots services more than 60% of the Top 100 Global Brands, and has among its customers BMW, Barclays, Microsoft and O2.
The AM Aftersales Conference 2015 is taking place on Thursday, April 16 at the Crowne Plaza Heythrop Park in Oxfordshire.
As well as a range of main stage speakers from the automotive sector and beyond, there will be workshops covering a wide variety of aftersales topics with the goal of helping franchised dealers become more profitable.
Further details on speakers and workshops will continue to be announced on the event website www.aftersalesconference.co.uk.
Tickets are available to dealers and manufacturers, with a limited number of supplier tickets on sale. To book, please contact Emma-Louise Kinnaird on 01733 395133, email firstname.lastname@example.org or visit the booking pages.