Franchised dealers could be taking a much larger share of business in the lucrative fleet sector, but are still falling short in a number of key areas, including the level and reliability of service they provide.
Charles Eveson, managing director of Oxfordshire-based authorised Ford repairer Kernahan Service will reveal lessons learned from nearly 40 years in the franchised and independent sector at the AM Aftersales Conference in April.
In an increasingly fragmented aftersales marketplace, service plans can mean the difference between keeping your customers for aftersales support and future car sales and seeing them slip away to the wider market.
Customer retention and return, and how proactive marketing and innovative communications strategies can help reduce drain among existing customers will be the focus for Adam Goran, of Grass Roots at the AM Aftersales Conference 2015.
TWO days of insightful, engaging content that Automotive Management LIVE is known for whilst enabling our audience to connect with the full range of suppliers to motor retail, learn and share industry best practice, and discuss how to prepare for the future of motor retail.