MG is looking for 30 new dealers to fill key open points created by the brand’s growing popularity.
Last year MG was the fastest growing brand in Britain with a sales increase of 361% – more than 38 times greater than the industry average.
Now demand for MGs across the country is out-stripping the number of dealers in the network. So the firm’s franchise development team has created a ‘hot spot’ list of key cities and towns where MG dealers are urgently needed.
The ‘hot spots’ include:
MG’s head of sales Sam Burton said: “We urgently need good quality dealers to represent MG in a number of key open points where we know demand for our cars is amazingly high, and growing on a daily basis.
“We’ve established a dealer task force and its job is to find the right people to become MG dealers in these key towns and cities. It’s a high priority job for us now and will offer a great opportunity for the dealers we appoint."
MG currently has a network of 57 full sales dealerships plus 10 aftersales outlets. The target by the end of 2015 is to have more than 80 full dealerships.
Regular dealer prospect days are being planned at the MG Longbridge site. Firms interested in taking up an MG franchise will be invited to see where modern MGs are designed, engineered and finally assembled.
David Jackson, franchising and dealer development manager, said: “We set certain criteria that would-be dealers have to meet and we have to carry out due diligence to make sure prospective dealers are financially sound. But it’s a great opportunity for both sides in what are very exciting times for MG.”
The top 30 MG open open points are:
London North East
London South East
London North West