Chrysler franchisees have been issued two years notice that the brand will withdraw from the UK in 2017.
Chrysler UK said the latest possible date that the brand will be operating in the UK will be March 15, 2017 and its network of car dealers has been given 24 months notice of termination.
The exit has been widely expected, as Fiat Chrysler Automobiles UK, the parent group, had begun promoting Jeep as a separate entity over the past 24 months after years of trading from Chrysler Jeep dealerships.
Chrysler's product line-up, including the Ypsilon supermini, Delta family hatchback, 300C large saloon and Grand Voyager MPV, have struggled to garner significant interest among UK consumers.
In 2014 Chrysler's new registrations totalled 1,982 units.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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