AM Online

Autotrade-mail's former managers found

The former management team of online trade-to-trade service Autotrade-mail are set to launch a new online car trading platform called, at the end of May.

Kevin Watson, Laura Cannon and Gee Pugsley managed Autotrade-mail in Chichester, West Sussex until owners Auto Trader made the decision to consolidate and move its sales and service operations to offices in Manchester.

Collectively, the three have more than 25 years’ experience in online remarketing and 30 years’ working with dealers.
Watson, one of the founders of, said: “The decision to re-group and develop our own proposition was a very exciting one. The combination of our experience and the encouragement from our friends within the industry asking us to ‘do it again’, only re-enforced that it’s the right thing to do.”’s aim is to create a "friendly, independent", service that helps dealers buy and sell trade stock quickly and easily whilst maximising trade profit. will run an ‘invite only policy’ with a strict vetting process which will generate a ‘club feel’ whilst maintaining the integrity of the website and security for its members.

Cannon said: “Being independent allows us to have purely dealer focused objectives, which means it won’t be about having the most dealers to satisfy revenue targets, it’s the quality of the dealers that’s important.

"Likewise, we won’t artificially enhance our stock volumes by using feeds from other remarketing sources. A car on the website will be available to purchase, and the seller will know about it when a buyer contacts them.” will also issue a manifesto, issuing pledges to its future members which includes that will never be sold.
Pugsley said: “Whilst our website will provide a back to basics approach, we are very excited to be able to introduce some unique new initiatives.

"We have always been innovators in this field, so it will be wonderful to come to market with some completely new features, all there for the dealer’s benefit.

"Our manifesto will cement our commitment to serving the industry with the dealers’ interests at heart – all will be revealed very soon.”

The team will be calling hundreds of dealers over the next couple of months, but those interested can pre-register their interest to have a free trial at


Click here for digital marketing best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


  • Aiden Timothy - 25/03/2015 11:15

    More and more of these trade sites are setting up. Autotrade-mail was unique at the start as it gave a new alternative. Now we have loads of these sites and now another one starting. This is the 3rd site starting i have heard of in the past week. Is this again just another way of trying to extract another £40-£50 a month from struggling dealers. Not everyone is going to have a log in to all these sites, and everyone is going to keep saying they have the best site. We interview our dealers! We vet our dealers! same story different design website. I can only think that the sale of Autotrade-mail has just resulted in the same people trying to make even more money from the dealer by doing the same thing again. We will never sell, we don't need to satisfy revenue targets...almost laughable...Isn't that because you did sell, and now want your pension topped up by the same people again !!