Eden Motor Group has expanded with its acquisition of a Hyundai franchise from West London Motor Group.
The deal has seen Eden take over Hyundai’s representation for Reading, with a business which it has already relocated into a larger showroom on Rose Kiln Lane, which was formerly home to a WLMG Nissan franchise.
In the space of six months West London Motor Group (WLMG) has exited from its Hyundai franchise and sold two Nissan sites Aprite (click here for that report).
Eden chief executive Graeme Potts said he has retained all staff from the WLMG Hyundai operation, and is recruiting for eight more to bring the team at the enlarged site up to around 23 to 24 people.
He said the expansion is necessary because the WLMG Hyundai business “was very small scale” and his “Edenisation” process puts in extra resources such as more technicians and dealership hosts.
“We have the capacity to make this a great business,” Potts said.
“We have had Hyundai at Basingstoke for two years and it has gone extremely well. This new business is in an adjoining territory, and fits the bill strategically for us.”
Eden also represents Vauxhall in Reading.
He hopes Reading Hyundai will be able to sell between 1,200 and 1,300 retail new and used cars in its first full year under Eden.
In 2013 Eden Motor Group acquired its first Hyundai business from Alan Gibson.