Car parts distributor Euro Car Parts has launched a new £1 million fully responsive and mobile optimised website featuring a performance parts section and an enhanced ‘click and collect’ service.
The newly launched platform also provides a dedicated French and German website to support the company’s European growth plans.
Euro Car Parts makes 60,000 deliveries to UK garages every working day.
It stocks 130,000 different parts covering all makes and models, plus tools and accessories such as sat navs, stereos and dash cams.
The new ‘click and collect’ service makes its entire range available to consumers.
Most parts will be ready for collection from a branch within 15 minutes. Rarer parts, held at one of 16 regional hub stores or the national distribution centre, will be available either the same or next working day.
The new performance section covers 7,000 parts, from filtration, braking, suspension, chassis, exhaust, lighting, drivetrain and wheels.
Martin Gray, chief executive of Euro Car Parts, said: “We have quadrupled our ecommerce turnover since 2012 and 70% of these sales are collected in-store, so it made sense to expand ‘click and collect’ to our entire stock holding instead of just parts held at each local branch.”
The company spent about £1m in the new website platform, including software and hardware for the multilingual functionality, performance section and enhanced 'click and collect' backed by 30% more hardware, generating 50% more processing power, meaning it can handle the increase in traffic forecast over the next two years.