Pendragon’s Evans Halshaw business has increased its service plan renewal rate by 50% after using an outbound sales team.
Evans Halshaw worked with EMaC to contact customers whose existing service plan was coming to an end. The team makes multiple contact attempts to help ensure maximum customer contact to secure a sale.
James Godley, aftersales director of Evans Halshaw, said: “Our partnership with EMaC has been beneficial in allowing us to better serve our customers.
“By using the Outbound Sales Team at EMaC alongside our own contact centre team, we’ve been able to maximise the benefits service plans offer our customers, which has boosted customer retention and loyalty.”
Steve Jackson, EMaC key account director said: “We’ve been working with Evans Halshaw since 2010 and their sales representatives consistently deliver impressive service plan penetration rates at the time of a vehicle sale.
“However, our outbound sales team has helped them build upon these results. The increasing customer renewal conversion rates demonstrate how, by working in partnership, and with each of us focusing on our own areas of expertise, we can drive longer term gains.”