MG Motor UK has celebrated exceeding all of its aftersales targets on the back of new car sales which have already exceeded 2017's full-year sales by 40.6%.
The brand, which has sold 7,478 vehicles to the end of October (2017 FY: 4,441), celebrated its 2018 successes at its aftersales conference at Rockingham Motor Speedway earlier this month, revealing that that not only was it on track to double accessories sales year-on-year, but it had matched its 2017 full-year parts sales by the third week of July.
MG’s head of aftersales and parts, Harvey France, said: “It’s been another record-breaking year for the brand, and we’re delighted to have exceeded all targets.
“We couldn’t have done it without our exceptional dealers and the theme of this year’s conference was ‘achieving together’, so it’s a privilege to be able to celebrate the success we have enjoyed this year with our dealer partners.
“Alongside recognising success, we also previewed a brand-new dealer portal for 2019, showcased our soon-to-launch aftersales marketing toolbox, discussed a new customer retention programme and gave a sneak peek into electric vehicle planning for the coming year.
“It was a busy conference and we were thrilled to welcome our dealer representatives from across the network to join us.”
August 2018 saw a 304% year-on-year increase in accessory sales, with MG dealers also performing particularly well for accessories in the used car market.
Parts sales were up 78% year-on-year for the brand, while MG’s exceptional seven-year warranty and investment in quality product has led to a reduction in warranty claims.
MG also confirmed that its refurbishment of the newly IMI-accredited Cecil Kimber College at Longbridge has seen the company deliver the most training days in a year to date, for both technical and non-technical dealer staff.
Dealer representatives enjoyed hot laps and passenger rides with British Touring Car Championship (BTCC) driver Mike Epps in a GBS Zero Race Car, which achieves 0-60mph in around 4.5 seconds and tops out at 135mph.
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