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Warrantywise restructures retail network with dealer partner programme

Rachael Taylor

Warrantywise has announced the restructure of its retail network with a new dealer partner programme.

The new partner programme will help facilitate the restructure, aiming to encourage automotive dealer partners to invest in servicing and vehicle preparation and enhance their online presence.

The programme will also help dealers understand the relationship with a warranty business and show them how to use warranties to upsell and increase their market share and growth, the company said. 

The move is designed to build better levels of service and support for retail partners, said Warrantywise.

Rachael Taylor, dealer sales director for Warrantywise, said: “Our aim is to work with automotive retail partners who share our values, and this is reflected in our investment in a partner programme.

“Our retail partners are crucial to the Warrantywise business. The programme will not only ensure that partners align with company values such as trust, transparency and integrity, but will also allow partnership success to be correctly rewarded.”

Used car prices have risen for the 98th consecutive week (March 25), according to Auto Trader, with cars selling at the fastest rate in five months.

Based at Warrantywise’s head office in Blackburn, the main sales operation will continue to provide support to dealer partners.

Head office staff will be supported by a regional business development team covering the North of England, the Midlands, and the South of England.

Dealers that see higher volumes of vehicle sales will be supported by a team account manager.

The new structure comes into effect from April 4, 2022.

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