Peugeot UK has appointed Mark Pickles as its new marketing director.
Pickles began his career in the motor industry in 1995, having graduated from the University of Manchester with a BSc (Hons) in management science, where he specialised in strategic marketing.
Pickles has worked across almost all areas of Peugeot, since he joined the group in January 2000. Before that, he spent five years in dealerships. He moves from his current role as UK aftersales director for the PSA Group and replaces Morgan Lecoupeur, who has been promoted internally.
Peugeot brand director Neil Moscrop said: “Pickles is in the perfect position to continue developing our brand in the eyes of our customers. His experience within the group includes key roles in both new and used vehicle sales, and before that he was responsible for aftersales marketing and programmes.
“Pickles has also worked for a number of years in dealerships with experience in all departments. That means he knows our cars, our dealers, and most importantly our customers. He is also a creative thinker who is used to delivering innovative solutions to complex issues within demanding deadlines. I have no doubt his energy and vision will continue to move Peugeot forwards.”