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Mitsubishi appoints general manager for network development

Emma Soble

Mitsubishi Motors in the UK has promoted Emma Soble from her position of dealer support manager to general manager network development due to the growth the brand has experienced.

Soble takes up her new position on November 1. She joined joined the company’s Cirencester headquarters in 2004 straight from university as part of the graduate programme, and has worked in customer services, marketing, events and product, as well as having roles at the import centre at the Royal Portbury Dock and as an area manager.

Her new role will involve looking after the franchising, dealer development and training teams.

Mitsubishi has appointed nine new dealers to its dealer network this year.

Soble said: ‘The franchising and training teams are fantastic, so I’m looking forward to working with them, and I will still be working closely with the dealers, which is great.

“The brand is going from strength to strength and we need to make sure the dealers are prepared for the challenges that come with that, in terms of increasing resources.

“The more we grow, the more existing open points become viable, so there’s still work to do on dealer recruitment. As dealers take on more staff, the more training they will need, so it’s a really busy time.”

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