PSA has united its mobility and smart services under one brand, Free2Move.
Yesterday, at the group's Mobility Days event, Carlos Tavares, chairman, announced the launch of the new brand to develop “sustainable, smart, safe and shared mobility solutions for everyone”.
Free2Move unites all of the PSA Group's new mobility solutions with the aim of satisfying all consumers' transport needs:
- Free2Move Car Sharing – car sharing services run by the group
- Free2Move Smart Services – connected services to make life easier and save time
- Free2Move Fleet Sharing and Free2Move Fleet Management – corporate fleet services
- Free2Move Lease – financial solutions to make vehicles more affordable.
The brand will also incorporate the leasing and car sharing services run by Peugeot, Citroën and DS as well as those provided by the PSA Group's partners.
The PSA Group will therefore continue to roll out its mobility solutions via its new brand, Free2Move.
At the Free2Move launch, Grégoire Olivier, executive vice-president of Mobility services for PSA Group, said: "For the PSA Group, mobility means not only making and selling excellent cars, but also offering a full range of mobility solutions.
“The launch of this new brand will enable the PSA Group to achieve the objectives set out in our ‘Push to pass’ plan and be the leading mobility provider for our customers. Free2Move serves the freedom of movement to our customers."