AM Online

Caterham launches personalisation programme with Harrods store (video)

Caterham Harrods Seven 2016

British car manufacturer Caterham has launched its first personalisation programme – Caterham Signature – with a special edition Seven designed by department store Harrods.

The Harrods special edition car is now on sale in the store and includes special features demonstrating the breadth of options new Caterham buyers can add to their vehicles.

These include paint colours and designs, dashboard and interior styling, embroidery and even the colour of the chassis.

The £59,999 Harrods special edition is on display in the London store throughout October for Harrods Man month, which started on Friday.

The Harrods Seven – a 420S under the skin – is painted in Harrods’ green, with a custom white stripe and gold pinstripe while, beneath the bodywork, the chassis has been powder-coated in gold.

Inside the cockpit, the butterscotch leather upholstery also reflects Harrods’ colour scheme, while the store name is embroidered on the seat backs and the Harrods ‘H’ adorns the gear knob.

The car’s styling was created in conjunction with Harrods and its design team and buyers can pick one up in store along with their fashion and luxury items.

Caterham’s chief commercial officer David Ridley said: “The Caterham Seven has always been one of the easiest cars on the road to personalise, because every car is hand-built and bespoke for each customer.

“But now we’ve formalised the personalisation options available to our customers into the Caterham Signature programme, which will outline the almost infinite combinations of options you can select. You can even have your name stitched into the seat.

“A Caterham Seven isn’t a car you need to buy, it’s a car you buy because you want it. As such, we believe you should make it your own in every way.

"Harrods is a global brand as proudly British as Caterham so it makes perfect sense that the very first Caterham Signature car has been created in partnership.”

Guy Cheston, media director of Harrods, said: “We wanted to make our Harrods car a real object of desire, so our Harrods touches are subtle and understated and, at the same time, reflect genuine quality.”

The Harrods Seven is on sale exclusively in the Knightsbridge store, while the Caterham Signature programme is available now to new customers looking to place their orders. 

Video of the Harrods Seven

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.