New car comparison tool on Kia website 'adds credibility and stickiness'

The Kia website has a new comparison tool for car buyers.

The tool is powered by independent data and systems company KeeResources.

It enables site visitors to select any car from the Kia car range and then select comparable vehicles from other brands, for comparison of costs and specification.

Purchase price, company car tax, benefit-in-kind tax, specification and operating costs all feature. With BIK taxation changes coming in April, the comparison application provides insight into true tax positions over the anticipated operating cycle.

Melanie Minett, dealer and channel marketing manager at Kia, said: “This newest version of the application helps to ensure our website gains additional credibility and ‘stickiness’; assisting our customers and dealers alike.” 

Alan Henson, head of sales and customer service at KeeResources, said: “What the customer sees is a genuine comparison – and this creates a high level of trust in the Kia brand.”

This new, embedded KeeResources’ comparator has been launched to coincide with the launch of the new Kia website.  

The comparator is at: http://compare-uk.kia.com/