The all-new Mazda CX-5 will visit four shopping centres in the UK, offering shoppers the chance to take a virtual reality (VR) test drive.
Using VR goggles whilst seated in the car, visitors to the Mazda stand can choose from either a driver’s or passenger’s perspective as they enjoy a virtual drive around the famous Longcross test track in Surrey.
Available on a first come first served basis and free to all, Mazda’s simulated drive takes to the tarmac of the test track used by many of the UK’s car manufacturers and magazines for testing.
Mazda UK’s marketing communications manager Kim Crawford said: “With virtual reality, our aim is to create a sense of oneness with the car through an immersive experience.
“You literally get a test drive experience on a track, whilst sat inside the all-new Mazda CX-5 without leaving the building.
“We hope this will bring prospective customers much closer to the vehicle itself, allowing them to appreciate the quality of both the interior and exterior of the car.”
The all-new Mazda CX-5 shopping centre tour will be at the following venues:
- Bullring, Birmingham: August 5-6
- Trafford Centre, Manchester: August 12-13
- Bluewater, Kent: August 19 -20
- Braehead, Glasgow: September 2-3