Automotive technology company Zerolight is set to present a future of ‘mobile and immersive technologies’ in the car retail environment with live demonstrations at Automotive Management Live 2018.
Mazda Motor UK Is preparing to take car retail direct to customers with a "trial roll-out" of its MyWay test drive concept via its UK franchised dealer network.
Mazda is bringing a virtual reality test drive experience to five Intu shopping centres in the UK.
Hexagon Classics is welcoming digital visitors to its North London showroom using new 3D virtual reality technology.
Mercedes-Benz has opened its newest pop-up brand showcase in Selfridges at Birmingham's Bullring as part of its Live and Loud AMG anniversary celebrations.
Lookers is among a number of car dealer group’s trialling a 3D virtual showroom tour as part of efforts to engage with a wider audience online.
The all-new Mazda CX-5 will visit four shopping centres in the UK with a virtual reality (VR) test drive.
Research has found that 82% of EU consumers may prefer a virtual reality (VR) dealership experience over traditional sales practices.
Ford is working to develop a Virtual Reality platform which could see customers make use of headsets or visualise cars through state-of-the-art holograms at home or within its future retail spaces.
As we know, the retail landscape has been completely overhauled by the exponential growth of technology and the online market.
French VR specialist Dassault Systèmes is set to support the launch of the new DS 7 Crossback SUV with a VR offering for the PSA Group brand’s showrooms.
Honda is hoping to replicate the dealership experience through interactive online video ads.
The automotive industry has a challenge on its hands, with car sales set to fall next year in the wake of Brexit and falling consumer confidence.
Jaguar’s forthcoming I-Pace SUV will take on Tesla with claims of a 300-mile range and a four second dash to 62mph.
An online direct used car sales specialist in the US has launched a new virtual showroom offering simulated tours and test drives across 15 brands.
Jaguar says virtual reality technology is “incredibly successful” in selling cars.
Female empowerment, digital test drive experiences and a move towards marketing a wider range of mobility solutions will all be part of the retailers remit by the middle of the next decade.
Mention virtual reality (VR) to most people today and they will probably assume you're talking about video games.
Increasingly though, we will start to see VR have an impact on the automotive industry.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 7 2019
Where: Birmingham NEC
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