virtual reality
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Opinion 15 JunCOVID-19 cements VR's role in removing car buyers' consideration blind spots, opinion
It’s nearly 450 days since dealerships were able to open their doors without the threat of Covid-19 causing ambiguity and confusion.
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Technology 8 FebVospers trialling virtual reality Abarth 595 ‘home test drive’ package
Vospers Abarth Exeter is the performance brand’s UK car retailers to trial a virtual reality (VR) home test drive package to coincide with the launch of the new limited edition Abarth 595 Scorpioneoro.
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Supplier News 4 SepYesAuto launches UK's first virtual car show
Newly-launched car buying platform YesAuto claims to have launched the UK’s first online, virtual reality auto show – the YesAuto Car Show.
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Supplier News 25 AugYesAuto launches online car buying platform
Car buying platform, YesAuto, has launched its online shop and car information hub, to ‘support customers through every stage of the car buying journey’.
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Manufacturer 15 AprSeat Live Showcase offers virtual product tours during Coronavirus lockdown
Seat is relying on its Live Showcase virtual tour service to continue demonstrating its vehicles to customers amid the Coronavirus lockdown.
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Manufacturer 19 NovNew DS Automobiles retailers can join premium franchise for £150k
Prospective DS Automobiles retailers in the UK are now able to join the French premium brand’s franchise for “as little as £150,000” following a change in its corporate identity (CI) demands.
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Technology 26 OctZerolight presents a future of ‘mobile and immersive technologies’ at Automotive Management Live 2018
Automotive technology company Zerolight is set to present a future of ‘mobile and immersive technologies’ in the car retail environment with live demonstrations at Automotive Management Live 2018.
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Manufacturer 26 JulMazda prepares for 'trial roll-out' of MyWay retail concept with five UK dealerships
Mazda Motor UK Is preparing to take car retail direct to customers with a "trial roll-out" of its MyWay test drive concept via its UK franchised dealer network.
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Manufacturer 2 JulMazda partners with shopping centre giant Intu for virtual test drives
Mazda is bringing a virtual reality test drive experience to five Intu shopping centres in the UK.
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Latest News 7 FebHexagon Classics opens virtual doors with online tour
Hexagon Classics is welcoming digital visitors to its North London showroom using new 3D virtual reality technology.
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Manufacturer 27 SepMercedes-Benz opens pop-up store at Birmingham's Bullring
Mercedes-Benz has opened its newest pop-up brand showcase in Selfridges at Birmingham's Bullring as part of its Live and Loud AMG anniversary celebrations.
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Digital Marketing 4 Sep
Lookers trials 3D virtual showroom concept
Lookers is among a number of car dealer group’s trialling a 3D virtual showroom tour as part of efforts to engage with a wider audience online.
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Manufacturer 7 AugMazda offers shoppers virtual reality CX-5 test drive
The all-new Mazda CX-5 will visit four shopping centres in the UK with a virtual reality (VR) test drive.
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Market Insight 29 Jun
EU consumers indicate preference for VR car dealerships
Research has found that 82% of EU consumers may prefer a virtual reality (VR) dealership experience over traditional sales practices.
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Manufacturer 30 MarDealers could serve up virtual reality ‘first date’ test drive, says Ford
Ford is working to develop a Virtual Reality platform which could see customers make use of headsets or visualise cars through state-of-the-art holograms at home or within its future retail spaces.
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Opinion 30 MarGuest opinion: Four ways to realise a VR-optimised dealership
As we know, the retail landscape has been completely overhauled by the exponential growth of technology and the online market.
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Car Dealer News 14 MarDS 7 Crossback launch introduces VR showroom concept
French VR specialist Dassault Systèmes is set to support the launch of the new DS 7 Crossback SUV with a VR offering for the PSA Group brand’s showrooms.
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Manufacturer 22 FebHonda hopes to replicate dealership experience with interactive video ads (video)
Honda is hoping to replicate the dealership experience through interactive online video ads.
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Opinion 5 DecOpinion: Creating memories through new technology
The automotive industry has a challenge on its hands, with car sales set to fall next year in the wake of Brexit and falling consumer confidence.
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Manufacturer 15 NovGallery: Jaguar to take on Tesla with I-Pace SUV
Jaguar’s forthcoming I-Pace SUV will take on Tesla with claims of a 300-mile range and a four second dash to 62mph.
