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Car manufacturer profitability revealed by interactive online tool

Toyota Yaris

Toyota makes £430 profit every second according to a new interactive tool which highlights the revenue and profit of all the world’s 15 richest motor manufacturers.

Its interactive asset produced by insurance firm Staveley Head revealed the extent to which Toyota leads the ranking of the most profitable players in the global car manufacturing, selling around 17 cars per minute.

The Japanese manufacturer's revenue of almost £6,000 per second means it earns £1 billion every two days, Stavely Head said.

In terms of revenue, Toyota is followed by Ford and Mercedes, which generate £3,475.17 and £2,619.70 every second, respectively.

However, Mercedes pockets more of a profit than Ford – the German brand earns £254.71 in profit every second, compared to Ford’s £173.19.

How much each car brand makes in revenue and profit every second:

In terms of luxury brands, Porsche leads the way in making the most revenue every minute, generating £38,992 every 60 seconds.

Porsche is followed by Ferrari (£5,672) and Bentley (£3,059) as the high-end brands generating the most revenue per minute.

How many units each car brand sells each minute, and how much they make in revenue and profit:



In just 24 hours, Toyota sells 24,577 cars worldwide, Ford sells 18,101, Porsche sells 675, and Ferrari sells 23 (on average).

As each brand closes up for the day, some have made a huge £37 million in profit.

Ashley Peters, managing director of Staveley Head, said: “Next year will see further industry disruption with increased investment in electric car technology and the infrastructure to support them. There’ll also be additional government initiatives supporting the drives to create a low carbon economy and the banning sales of new petrol and diesel cars and vans by 2040.

“We may therefore see a shift in leadership, with brands like Renault, Nissan and Tesla having been early adopters in electric car technology development, along with Jaguar Landrover and BMW, which have significantly increased their R&D in this area.

“The automotive market has seen a lot of change in recent years, but one thing is clear – they still make a lot of money. It’s interesting to see how much revenue and profit is made every second for each of these brands, especially when comparing everyday cars to luxury models.”

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