Skoda has launched a new connected service offering called Marketplace that offers local discounts to drivers directly to their vehicle.
The service is live in the brand’s home market of Czech Republic, but Skoda said the technology will be rolled out across other markets “in the future”.
Customers that choose to activate the service will have personalised discounts served to them through their Skoda, ranging from savings on fuel or money off dining out.
Customers need to activate the Skoda Connect app and register for Skoda Marketplace inside the vehicle. As well as receiving notifications of new offers, drivers will also have the option to search the digital marketplace for interesting deals at any time.
Over time Skoda said the vehicle will be able to provide bespoke and personalised offers to each individual user, with the application able to analyse drivers’ behaviour, routines and popular routes.
If the driver chooses to accept an offer, Skoda’s navigation system will plan a route to the location.
A barcode or QR code is emailed to the driver’s smartphone which applies the discount at the checkout, making it easy and convenient to save money.
Initially, discounts will be available at petrol stations.
The vehicle will identify when fuel is low and will display nearby services and the relevant discounts available – whether that be money off fuel or offers on drinks and snacks.
As the Marketplace expands, Skoda said owners will also be informed of special supermarket, hotel, restaurant and car wash offers as well as exclusive deals available from numerous other partners.