Caterham Cars has appointed two new UK dealers to broaden the reach of its network across the country.
Oakmere Motor Group in Cheshire and Williams Automobiles near Bristol have been signed up by the brand to sell its full range of lightweight sportscars, with demonstrator cars already in place at both dealerships.
Both businesses are already well-versed in the selling, servicing and maintenance of used Caterham Sevens but will now stock Caterham's range of new cars.
More UK dealers are expected to be added in the coming months, said Caterham.
Caterham’s chief commercial officer, David Ridley, said: “Last year was a record year for Caterham in terms of export sales as demand increased for our products. But, while we are intent on growing our business globally, we have not forgotten our roots and the expansion of the UK dealer network is a reflection of the importance we place on our customers here at home.”
Oakmere Motor Group is a family-owned and run business based in Northwich, near Oulton Park race track. For several years, it was a TVR dealership and now operates Lotus, Morgan, Mazda and Toyota franchises.
Managing director, Jonathan Jarratt, said: “This is a really exciting time for us and we are looking forward to working with Caterham Cars to continue to build the brand presence and value in the North West.
“The Caterham product is one that fits our dealership profile perfectly. I am passionate about Caterham, having personally owned a number of them over the years and I know our staff share my passion. We are hugely proud to be able to sell beautiful British sportscars from our base in Northwich and can now say we have all the best under one roof.
“We have sold and maintained many Caterhams over the years and are therefore no strangers to keeping them in tip top shape. We are planning a launch event very soon but, in the meantime, we would love to see as many Caterham owners and enthusiasts at our dealership as possible and would be delighted to give them the guided tour; the kettle is always on.”
Williams Automobiles, based in Chipping Sodbury near Bristol, is one of the UK’s oldest Lotus and Morgan dealerships, having been established by the Williams family in 1911. Like Oakmere, the business is well-versed in servicing and dealing in second-hand Sevens and is heavily involved in domestic motorsport activities, reflecting Caterham’s own sporting DNA.
Business owner and dealer principal, Henry Williams, said: “Caterham has always been a brand I have been interested in so we were delighted to be asked to be part of its bespoke dealer network.
“Caterham has an exciting product line-up and there is nothing really close to it elsewhere in the market – the clientele for our other brands is very similar but the products have their own place. That’s what makes Caterham the perfect fit for our business.”