Robinsons Motor Group has redeveloped Norwich Audi to enhance the showroom and customer experience.
The dealership can now display 16 new cars, up from 12, in its showroom while new hard-standing areas in front provide further outside display space.
It is now also the area’s only Audi Sport Centre – one of just 30 in the 115-strong dealer network.
The redevelopment, which took four months, included extending the upper floor to create a new working area for the 10 sales executives so the showroom is free of desks and can display more cars.
There is a new six-desk service reception area beneath the new upper floor, an Audi Sport Centre area for S and RS models with its own customer seating area and car configurator and a new reception area. It has workstations with power and WiFi.
A hi-tech private lounge, behind the customer waiting area, allows customers to configure cars electronically and display them on a huge screen.
General sales manager Mark Willmott told the Eastern Daily Press said: “It has brought Norwich Audi in line with the newest Audi centres in the country in terms of customer experience, furniture and point of sale.
“The way that customers buy their cars is now different – much more interactive.
“They are doing more research at home, and finding what they want before they visit the showroom, so we have made sure our showroom complements that.
“Audi is the best-selling premium brand in the UK so we needed to make sure our facilities fitted that image.”
Willmott thanked customers for their continued support and patience during the four months of work which was carried out as quickly as possible with the minimum inconvenience.