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Inchcape opens new BMW and Mini centre in Reading


Inchcape Retail business Cooper Reading BMW and Mini has opened its new retail centre at a special customer launch event with 400 guests.

Now the biggest Cooper Retail Centre in the UK, the new site is spread over three storeys.

Features of the new site include a 32 new car showroom; an indoor approved used car display of 80 cars and 26 service bays.

There are also product geniuses to guide visitors to the right choice of car, a customer lounge area and the very latest technological innovations to ensure a seamless customer experience across all touch points.

Guests at the launch event were treated to a canapé and champagne reception and were able to enjoy heritage BMWs on display such as the historic BMW Isetta, M3, 328, Batmobile and Z1 models.

There was also a special guest appearance from Andy Priaulx MBE, three times World Touring Car Championship winner. Paul Barratt, head of business at Cooper Reading BMW and guest speaker Graham Grieve gave the speeches on the evening.

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