Luxury automotive dealer group HR Owen is launching a new chauffeur division offering customers a Rolls-Royce, Bentley or Maserati and driver from £395 a day.

The full-service Chauffeur Drive concierge service will start by collecting customers from their homes (inside the radius of the M25) and travel to London shops and department stores of their choice.

HR Owen’s Chauffeur Drive drivers will be on hand to carry customers’ bags and store them safely in the car’s boot. Drivers will wait for them all day as required, transporting customers to dinner and then back home as they wish.

Hourly hire carries a minimum hire time of five hours. All HR Owen Chauffeur Drive cars are current models, and drivers are available for chauffeuring duties in London 365 days a year, 24 hours a day.

HR Owen Luxury Services manager Sharon Wright said: “There are a number of private chauffeur companies in London, but none match HR Owen Chauffeur Drive’s full-service approach.

"From our drivers collecting customers at their homes in style, to them waiting outside shops and collecting and storing bags and driving them back home; our service is second-to-none – and good value, too."

​HR Owen Chauffeur Drive is the latest new business venture the dealership has launched after starting a classic car sales and service division, car hire and insurance services.

Prices for the Chauffeur Drive service:

Rolls-Royce Ghost – Day Rate : £695.00 / Hour Rate: £95.00

Bentley Flying Spur – Day Rate : £595.00 / Hour Rate: £85.00

Maserati Quattroporte – Day Rate : £395.00 / Hour Rate: £65.00