It’s beginning to feel a lot like Christmas at Wessex Garages after the dealer group used its in-house video team to create a fun way to bring the seasonal spirit to customers and colleagues, while carefully avoiding a sales message.
The resulting video is now and YouTube and can be seen below.
Managing director Keith Brock said: “There were two main areas of motivation for us. Firstly we wanted to keep in touch with customers in a fun and genuine way. We wanted to create something we could send out for Christmas that wasn’t totally sales focused and was different. Secondly, we wanted to engage with our staff and business partners and show how we work as a team.
"We’re lucky enough to have an in house video production team who along with our marketing team have done an amazing job. The team chose the song and broke it down into a script to film. They then visited our branches over the course of a fortnight, and also went to as many of our affiliates as they could. They took a host of props along and gave some warning so people could find their Christmas finest, then filmed people doing the individual parts.
Brock, with the help of video production team toured the group’s dealerships over a fortnight filming staff and guests from the Cardiff Devils, Newport Dragons and the Heart FM breakfast show team.
"Its important our staff and customers see a human element to what is obviously a very professional business. Engagement of staff and customers is a key part to our strategy," said Brock.
Rocking Around the Christmas Tree - Wessex Garages & friends Christmas parody video