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Lookers, Picador, Sandicliffe and Wessex Garages to share ‘lost’ customers insight

A General Managers’ Guide to… Winning Back ‘Lost’ Customers webinar logo

AM’s latest ‘General Managers Guide to…’ webinar is set to offer insight from Lookers, Picador, Sandicliffe and Wessex Garages on how to tackle the issue of car retail’s ‘lost’ customers.

From driving loyalty through outstanding customer service, to maintaining a strong database to ensure that prospective buyers do not slip the net, the free 45-minute online panel debate at 2pm on March 23 will serve up a range of thought-provoking content and advice.

A General Managers’ Guide to… Winning Back ‘Lost’ Customers is latest in a series of webinars hosted by AM, which can be watched back on-demand.

Sponsored by Reputation, the event will be hosted by AM news and features editor Tom Sharpe and will feature panellists:  

  • Lookers director of customer engagement Karen Prince
  • Picador chief executive Graham Jacobs
  • Sandicliffe Motor Group data projects manager Kat Lord
  • Wessex Garages managing director Chris Wiseman
  • Reputation automotive director, EMEA, Andy Wand

Registration is now open for the webinar.

Lord said: “I’m really looking forward to the discussion. The issue of lost customers is one of my favourite areas of focus. I’m sure there will be plenty to debate.”

Among the issues up for debate in the General Managers’ Guide to… Winning Back ‘Lost’ Customers webinar will be: 

  • The post-mortem: Exploring why a customer left, or didn't buy.
  • Re-targeting: the importance of maintaining an accurate customer database.
  • Proactive marketing: what's the best medium to reach-out with?
  • Proving your worth: what are they key factors that will draw a customer back?

Sharpe said: “It’s great to get the ‘General Managers Guide to…’ series back up and running in 2022.

“The platform always delivers a variety of viewpoints that can help inform the strategy of listeners, with plenty of thought-provoking insight.

“We had some fantastic conversations on a variety of subjects last year that are well worth a re-watch.”

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