Cambria Automobiles has improved the way it sells vehicles nationwide after adopting video imaging software.
Richard Mochor, the AM100 dealer group’s head of web, said: “Speed to market is unbelievably important and the AutosOnShow.TV system at least halves the time we can get a car to market with quality video, imagery and have a personalised video function available to all our guests.”
He added: “We can see very high levels of engagement with video in some of our best performing dealerships, there is no doubt that AutosOnShow.TV videos are helping drive that.”
The software works by guiding all users to take the perfect video and image set for each vehicle, for upload directly to the car dealer website.
Cambria has a digital sales executive in every showroom, and creation of personalised video presentations are being credited with enhancing the customer experience and allowing the sales executive to build rapport with potential online car buyers.
AutosOnShow.TV’s Adam Price said independent research has shown that AutosOnShow.TV images are increasing vehicle views by 40% online.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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