Vindis Group is set to open its second Ducati store with a special opening event at the Wansford site on June 18th.
The St Ives-based business will add to the existing franchise held with the Italian superbike brand in Cambridge when it opens the new art deco facility off the A1 near Peterborough this weekend.
The addition sees the Vindis groups increase in number to 19 locations spanning five counties and representing brands from Audi, Bentley, ŠKODA, Volkswagen and Volkswagen Commercial Vehicle retailers.
Vindis head of business, Paul Andrew, said: “Since opening Ducati Cambridge in March 2016, the response from the biking community has been nothing short of incredible, both welcoming and positive.
“We have the privilege of offering, and providing servicing for, some incredible bikes and introduced more new riders to the brand than we had anticipated in such a short period of time. I want to extend a heartfelt thank you to everyone for the support so far.
“As a result, all of us at Vindis Group are delighted to now add Ducati Peterborough to our Ducati representation in the market area we were awarded.
“The store will bring an incredibly exciting contrast between a beautiful iconic building and the stunning cutting edge designs of the motorcycles. This is complimented by a purpose-built workshop, customer waiting area, refreshments, and as always, a welcoming smile from staff that care.”
Ducati Peterborough will open its doors to customers with the Be Wiser Ducati British Superbike rider, Glenn Irwin, as guest of honour.
Glenn will be in attendance to meet and greet fans and visitors to the new store.
Tim Maccabee, managing director of Ducati UK, said: “with excellent transport links and prominent site I’m sure this new location will quickly establish itself as a landmark for Ducati enthusiasts and other bikers in the Peterborough area.
“The existing Cambridge store has made a really good start and I’m sure this dealership will continue this trend.”
The Ford, Mazda, Kia and Mitsubishi retailer will develop a purpose-built facility to complement its existing Harley Davidson business in Leeds.