Motorpoint has teamed up with folk rock band Lindisfarne to sponsor ‘Mutt Me at the Corner’ – a charity-inspired canine sculpture.
Designed by Lindisfarne band members, Mutt Me at the Corner is one of 50 large scale scultpures of a Snow Dog – from The Snowman and the Snow Dog short film – which will be located around the Tybne and Wear region to raise awareness and funds for St Oswald’s Hospice.
The public art event will also include a fully interactive trail that the public will be able to follow using a dedicated app this autumn.
The Motorpoint-sponsored Mutt Me at the Corner Snow Dog is inspired by the artwork for the band’s iconic 1971 album ‘Fog on the Tyne’ and features scenes of the city including their spiritual home – Newcastle City Hall.
It will be located next to the Boating Lake in the popular Saltwell Park.
Matthew Lewis, general manager of Motorpoint Birtley, said: “We’d like to say a very special thank you to Ray Laidlaw and Billy Mitchell from Lindisfarne for their design for our Snowdog. As soon as it we saw it we fell in love with it and just knew it was the Snowdog for us.
“Thanks to the artist Edgar ‘Mutt Me on the Corner’ has now come to life ready to be installed. We can’t wait to see it once it’s live and part of the Great North Snowdogs trail and in the process helping to raise as much money as possible to support the wonderful work done by St Oswalds Hospice.”
Motorpoint adopted St Oswald’s Hospice as its charity partner last year following the launch of its supersite on Durham Road in Birtley. Based in Gosforth.
It is the only children’s hospice service providing for families from Northumberland, Tyne and Wear and North Durham with life limiting or life threatening conditions.