Mervyn Stewart Limited has opened Infiniti’s first retail site in Northern Ireland in one of the manufacturer’s temporary showrooms ahead of the opening of a new facility in early 2017.
The Infiniti Centre Belfast, on Boucher Crescent, introduces the family-run business to the Japanese premium brand’s network, bringing 50 years of experience as a family-run operation.
Infiniti’s temporary retail concept is now open for business but work is underway to complete the construction of a new facility built to the brand’s IREDI (Infiniti Retail Environment Design Initiative) corporate identity.
Mervyn Stewart Limited managing director, Stephen Stewart, said: “We are very pleased to introduce the premium brand of Infiniti to Northern Ireland. I am sure our customers will enjoy not only the exciting range of products on offer but also the environment and experience we will provide.”
Since the introduction of Infiniti’s Sunderland-built Q30 earlier this year and the more recent QX30, the brand’s new car registrations in the UK have been increasing month on month. Sales so far in 2016 have increased by nearly 150%.
Barry Beeston, regional director for Infiniti in the UK said: “Infiniti is now well on its way to establishing itself within the UK automotive industry as a challenger brand.
“Increased sales have placed the company as one of the fastest growing automotive brands in the UK.
“Expansion of the centre network is an important part of our growth strategy and now with the opening of INFINITI Centre Belfast it allows our brand reach to go further than ever before.”