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Councillors approve Vertu's new Farnell Jaguar Land Rover site in Bolton

Artist's impression: Farnell's proposed Bolton JLR showroom

Vertu Motors’ plans for a new Jaguar Land Rover dealership, under its Farnell brand, has been approved by councillors.

More than 70 jobs will be created when a car showroom relocates to a new base in Bolton after Bolton Council approved plans for the centre to move next to Ford and Citroen dealerships in Higher Bridge Street.

It is expected the dealership will directly employ 100 staff, of which 20 are likely to be part-time positions, and that 27 of those will be relocated from the existing Bolton Road showroom.

A planning statement submitted with the application said: “The Jaguar Land Rover brands and Vertu Motors are experiencing significant growth and the proposed development will consolidate the two brands into a single large regional dealership that has been designed for projected growth.

“It will provide an exceptional workplace, generating significant new employment and training opportunities with both the construction and operation of this Jaguar Land Rover development.”

The lease on the North East-based dealer’s Farnworth base runs out in July 2018, so it is expected the new site will be up and running by then.

Vertu says that its apprenticeship programme will be of benefit to the Bolton community.

A spokesman told The Bolton News: “These apprenticeships and graduate schemes will not only provide employment for local young people, but also allow Vertu to build relationships with the local community.

“As a workplace the development will be outstanding. For example, the workshop will incorporate all the latest equipment for this premium brand, giving apprentices the earliest opportunity to learn and work with the latest vehicle technologies.”

Another Farnell dealership in Bell Lane, Bury, will be rebranded and continue to operate with its existing members of staff. 



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