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Vertu Motors reveals £2m Hereford Audi revamp

Stefan Wyatt, head of network development at Audi UK, and Vertu Motors chief executive, Robert Forrester

Vertu Motors has officially reopened its Hereford Audi facility following the completion of a year-long, £2m development programme.

The Legion Way dealership was officially reopened by Vertu Motors chief executive, Robert Forrester and Stefan Wyatt, head of network development at Audi UK, at an event featuring magicians, live music alongside a display of classic Audis.

Forrester said: “Our investment in Hereford Audi and the creation of new jobs for locally demonstrates our commitment to the area.

“The team at the dealership has maintained the excellent performance and commitment to customer service throughout the refurbishment period when they were working at a temporary showroom.

“I’m confident that both customers and colleagues will really benefit from the improved dealership.”

As part of sites improvements its showroom was extended to accommodate up to 11 display vehicles and improvements have been made to bring the facility in line with Audi’s latest corporate identity guidelines.

The expansion of the dealership also allowed for the creation of a consultation lounge, which will provide a confidential space for customers to meet with the dealership’s specialist sales team to discuss their requirements and even create their own vehicle at the touch of a button thanks to newly installed vehicle design technology.

Three new jobs have been created at the dealership in order to support the dealership’s growing customer base.

Stuart Morley, head of business at Hereford Audi, said: “We’re very pleased with the results of the refurbishment programme.

“The entire site looks fantastic and the improvements mean that we can better serve our customers and also provide our colleagues with a fantastic place to work.”

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