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Volvo Cars Poole seeks customer guidance for new showroom

Volvo Cars Poole is looking for customer feedback to steer the operations of its centre as it is set to relocate to a new showroom later this year.

Currently in the first stages of its relocation to a larger 1.5 acre premise, Volvo Cars Poole plans to ask local customers for feedback to help deliver the best possible retail experience once open.

“Our customer-oriented view on decisions is driven by customer feedback. We always strive to ensure our customers' convenience comes ahead of our own and we intend to extend these values to our new Volvo site,” comments James Litton, general manager and director at Volvo Cars Poole.

“Pricing and the building design will be some of the elements out of our control but if enough customers request changes to their current experience, such as what we say and how we say it, what time we’re open and how we look, then we can change it. Should our customers prefer a more relaxed dress code, we’ll look at it, or if they want late night openings during the week, then this is something we can accommodate during the relocation process.”

To understand the desires of Volvo Cars Poole’s customer base the team will be running online surveys and customer clinics over the next few months.



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