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Trade Centre partners with RAC following England expansion

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Trade Centre has expanded its service with the opening of a new West Midlands' site and partnership with RAC.

The Wednesbury-based site, Trade Centre UK, opened at Easter and sells more than 300 cars a week from a stock of 1,500.

Trade Centre UK has signed a deal with RAC as its warranty provider to mark the expansion. RAC warranty together with breakdown recovery will be offered at point of purchase.

Trade Centre Wales and Trade Centre UK chief executive Andy Coulthurst said: “We see RAC warranties as a key part of our customer proposition. We invest heavily in promoting our brand to value driven car shoppers in the region and benefit from being able to also promote the strong RAC brand in our showroom, our customers feel a very strong sense of reassurance”

Providers of the RAC warranty, TWG’s Europe chief executive Rich Green said: “We have been working with Trade Centre Wales since 2013 and they have excellent sales processes in place that underline the effectiveness of a strong warranty offering for used car customers. They are a very professional operation and it is no surprise to see them expanding in such an emphatic manner.”

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