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Lookers targets £1m Children In Need donation

Lookers managing director, Allan Rushforth, welcomes Pudsey Bear

Lookers will aim to put the fun into fund-raising as its 160 retailers band together in a bid to raise £1 million for BBC Children in Need.

Pudsey Bear payed a visit to the group’s recent operations board meeting and officially launched the fund-raising campaign as corporate social responsibility director for the day, helping to come up with some great fundraising ideas for the year. 

One fundraising initiative will see Lookers’ customers enter a twice yearly competition, which will give them an opportunity to donate to BBC Children in Need when they buy a new or used car. In return, customers could win a car up to the value of £25,000.

Pudsey will also be visiting Lookers dealerships across the coming months to support employees and customers in their fundraising efforts to make a real difference to the lives of children and young people in their communities.

With every Lookers dealership no more than five miles away from a project supported by BBC Children in Need, the impact will be acutely felt at a local level.

Lookers CEO, Andy Bruce, said: “We are delighted to be supporting such a worthy cause and it is great to see the impact BBC Children in Need already makes in our communities. I’m certainly looking forward to encouraging all of our people across the business to get involved in some fantastic fundraising events as we aim to raise £1 million for this fantastic charity.”

BBC Children in Need supports around 2,400 projects across the UK that are helping children facing a range of disadvantages.

The charity’s vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their full potential.  In the last year alone, BBC Children in Need has helped 480,000 children and young people in communities all across the UK.

Lookers’ charity activation team, Pudsey Pals, will work across the 160 dealerships to bring BBC Children in Need to life, not just on the day, but over the entire year.

Pudsey Pals will work with the team at BBC Children in Need to immerse themselves in the charitable aims and objectives of the UK’s most popular children’s charity before spreading the message to Lookers’ people across the country.



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