JCT600 invited 200 valued customers to an event to officially re-open its Mercedes-Benz of Sheffield showroom following the completion of a £1m refurbishment of the facility.
The event was the culmination of a five-month project which saw the high-profile Sheffield Road dealership – close to the M1 and Sheffield’s Meadowhall shopping centre – undergo a complete internal refurbishment to incorporate the latest Mercedes-Benz branding and digital integration.
Howard Jessop, head of business for Mercedes-Benz of Sheffield, said: “Due to the success of the Mercedes-Benz brand in recent years, the showroom needed to be extended and updated to bring it in-line with the sophisticated vehicle range developed by the marque over the last three years.
“This prestigious new facility if very customer-focussed with Mercedes-Benz’s latest retail concept aiming to offer comfortable, more intimate surroundings to give the best possible experience to anyone visiting us, whether customers choose to relax and enjoy a coffee or prefer to use their time to carry on working.”
Incorporating the Mercedes-Benz ‘boutique-style’ showroom design, it features a new dedicated AMG showroom, as well as areas where customers can relax in a lounge or work at a coffee bar and sales or service staff will come to them.
There is also a specially designed kids zone, complete with iPads and game station, a designated AMG Centre and a service facility.
The extended Mercedes-Benz dealership offers a 20 new car showroom as well as display space for over 80 used vehicles.
JCT600’s reopening event on October 12th followed the theme ‘An evening of luxury’.
As well as displaying some of the very best Mercedes-Benz vehicles from the latest AMG models to some dating back to the 1940s, a range of businesses were on hand including Mix and Twist which provided champagne and cocktails; Temperance Spirit Company; and Delivita.
With its head office in Bradford, JCT600 is a family business with 50 dealerships throughout Yorkshire, the North East, the Humber, Derbyshire, Lincolnshire and Nottinghamshire. It sells 18 of the world’s most respected brands such as Aston Martin, Audi, Bentley, BMW/MINI, Ferrari, Maserati, Mercedes-Benz, Porsche, Vauxhall and Volkswagen.