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Motors.co.uk launches EV hub to cater for environment-conscious consumers

Dermot Kelleher - Motors.co.uk

Motors.co.uk has launched a new electric vehicle hub in response to “growing customer demand” for alternative fuel vehicles.

Buyers are becoming increasingly unlikely to consider a diesel or petrol vehicle for their next purchase, with new drivers aged 18 to 24 most likely to choose electric models, according to Modix research.

The report, to be released next month, also suggested that falling prices, wider options and taxation benefits such as a reduced congestion charges saw 39% of car buyers in Greater London, considering a hybrid for their next model.

The results inspired the launch of a new hub, which includes a comprehensive guide to understanding electric cars, including the logitistics and requirements around charging.

It also includes a buying guide directing customers to in-depth vehicle reviews for specific cars they may be considering purchasing.

Motors.co.uk’s director of marketing and business intelligence, Dermot Kelleher (pictured), said: "The growing uncertainty around the affordability of diesel, combined with environmental pressures to 'go green' has undoubtedly shifted consumer mindset to research and consider alternative fuel vehicles for their next car purchase.

"With more than four million online searches for electric vehicles in the last 12 months, we know there is clear consumer demand for expert information about electric car ownership.”

Kelleher said that the hub will offer information for buyers considering a switch to electric or hybrid.

He said: “The online hub provides them with the ability to find one to purchase all on one website. Essentially, we have simplified the research and buying process, putting the guide and our car search functionality all in one place."

Motors.co.uk also believes the hub will help dealers better understand the growing marketplace for alternative fuel.

"The Nissan Leaf accounts for 53% of all electric vehicle searches, but the BMW i3, Renault Zoe and of course, the Toyota Prius are all strong performers", said Kelleher.

"With the popularity of electrics and hybrids expected to rise over the next year, its crucial dealers can answer key questions and provide as much information as possible to forecourt visitors in order to secure a sale."

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