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Motors.co.uk reports record online results in July

Dermot Kelleher - Motors.co.uk

Motors.co.uk has reported record results for its car dealer customers with July mobile traffic up 46% year-on-year.

The online listings specialist, which is part of the Cox Automotive group of companies, claims to have seen a 26% rise in the ‘lead assists’ that it provides to customers during the month.

A ‘lead assist’ is described by the business as a detailed vehicle page views (DPVs), telephone call or an email enquiry to a dealer.

Dermot Kelleher, marketing and business intelligence director at Motors.co.uk, said: “Our performance over the last 12 months reflects how we have endeavoured to create an even better online advertising and car buying experience for both dealers and consumers.

“Our redesigned website is encouraging visitors to look at more vehicles and contact dealers, demonstrated by a 26% increase in lead assists across all devices and a 71% increase in page views year-on-year on smartphones and tablets.”

Motors.co.uk claims that, overall, it has attracted a 20% increase YoY in new users and sessions in July 2017 vs July 2016.

But the listings provider has seen a change in the way people use their website, with desktop PC and tablet usage falling as the number of mobile visitors rose by almost 10% YoY.

Kelleher added: “Our performance over the last 12 months reflects how we have endeavoured to create an even better online advertising and car buying experience for both dealers and consumers.

“We will continue developing our services as part of our commitment to our customers to deliver value and drive response from in-market car buyers.”

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