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Sytner unites McLaren and Rolls-Royce in Wilmslow showroom

Sytner Group's new McLaren Automotive and Rolls-Royce Motors Cars showroom in Wilmslow

The Sytner Group have announced that Rolls-Royce Motor Cars Manchester and McLaren Manchester will be brought together in a luxurious purpose-built showroom in Wilmslow, Cheshire.

The new 18,000 square-foot dual-franchise showroom will replace the AM100 number one retail group’s existing McLaren facility and Rolls-Royce facilities on Canute Place and Manchester Road, Knutsford, the new showroom will be laid out over two floors and is due to be completed this month (December 2017).

Darren Edwards, chief executive of Sytner Group, said: “Sytner Group is very proud of our partnership with both of these iconic vehicle brands. This elegant location will be a true flagship for the Group, allowing us to continue delivering the outstanding service that we are famous for.”

“With this sensational new facility due for completion in December, we are looking forward to welcoming customers, both new and existing through the doors from the beginning of 2018 and fully expect each business to go from strength to strength.”

Coinciding with the launch of the all-new Phantom, the exclusive new Rolls-Royce Motor Cars dealership features a private bar, fine dining terrace and landscaped grounds.

Rolls-Royce Motor Cars regional director, James Crichton, said: “We manage our showroom locations with tremendous care and precision.

“We are thrilled that our North West presence in the brand’s robust domestic market will relocate to this highly desirable location.

“This will help us continue to meet customers’ expectations of unmatched service befitting of our super-luxury motor cars.”

The dedicated McLaren Automotive sales area within Sytner’s new dealership development is finished to the iconic British brand’s latest corporate identity.

McLaren Automotive managing director – Europe, David Gilbert, said: “On behalf of McLaren, I would like to congratulate Sytner Group on this breath-taking facility.

“Our retailer network, including McLaren Manchester, is renowned for its impeccable customer service which will be further enhanced by this fantastic location.”

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