AM Online

Sytner opens Rolls-Royce and McLaren Automotive Wilmslow showroom


Sytner Group has officially-opened the doors of its new luxury dual franchise Roll-Royce and McLaren Automotive showroom in Wilmslow.

The two iconic British luxury car brands have been relocated to the new 18,000 square-foot dealership facility from the AM100 number one retail group’s existing McLaren facility and Rolls-Royce showrooms on Canute Place and Manchester Road, Knutsford.

The two-storey showroom with specially commissioned Phantom scissor lift – designed to raise cars into position on the upper floor – and a bar and dining terrace for customers to enjoy during their visits.

Darren Edwards, chief executive of Sytner Group, said: “Sytner Group is very proud of our partnership with both of these iconic vehicle brands. This elegant location will be a true flagship for the Group, allowing us to continue delivering the outstanding service that we are famous for.”

Julian Jenkins, regional director, Rolls-Royce Motor Cars, said: “The locations and quality of our showrooms are managed with great care, and the utmost attention is paid to creating an environment that befits both the marque and its patrons.

“Rolls-Royce Motor Cars Manchester now occupies a unique new facility in a highly desirable location, bolstering the brand’s presence in the region.

“We are confident that the United Kingdom will remain a very strong market for Rolls-Royce Motor Cars, and this new showroom will ensure we continue to meet the exacting standards and expectations of our customers.”

The dedicated McLaren Automotive sales area within Sytner’s new dealership development is finished to the iconic British brand’s latest corporate identity.

McLaren Automotive managing director – Europe, David Gilbert, said: “On behalf of McLaren, I would like to congratulate Sytner Group on this breath-taking facility.

“Our retailer network, including McLaren Manchester, is renowned for its impeccable customer service which will be further enhanced by this fantastic location.”

During 2017 McLaren Automotive achieved record UK car sales of 567 following the launch of two new models, the 570GT and 720S.

Rolls-Royce Motor Cars grew its sales 6.6%, from 422 to 450, meanwhile.

Click here for retailing best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.