Quest Motor Group has added Suzuki to its list of franchised partners with the development of a new showroom facility in Maldon, Essex.
The Braintree-based retail group, which also represents Citroen, Vauxhall and Isuzu, has been run by the Gozzett family for 94-years and is making its debut with the Japanese budget brand at the new franchise located in the town’s Wycke Hill Business Park.
A fairground-themed three-day launch event, taking place from August 10, will officially open the new 1,800sq-ft six-car showroom, which will display Suzuki’s entire model line-up on, with customer hospitality, aftersales and servicing facilities also on site.
The event coincides with Suzuki’s latest advertising campaign, which is set on a dodgems ride.
Dale Wyatt, director of Automobile at Suzuki GB, said: “With a long-standing heritage that spans nearly a century, the Quest Motor Group is a well-known and highly-respected business throughout the local community.
“Their very loyal client base was also another important factor in their appointment as a Suzuki franchise for this strategic catchment area.
“In addition, their reputation for an excellent level of service and workmanship, coupled with how they work with their customers, fits seamlessly with the values of our brand.
“They are a real asset to our growing dealer network and we look forward to a long-term relationship.”
Martin and Robin Gozzett, owners and directors of the Quest Motor Group, said in a statement: “Adding Suzuki to our existing portfolio for the first time made perfect commercial sense in the current trading environment.
“We have already seen a number of enquiries from motorists and we are expecting our launch weekend to be very busy.”
Suzuki emerged from July with impressive new car registrations growth, the Society of Motor Manufacturers and Traders (SMMT) reported today.
Its registrations of 4,519 vehicle were up 61.9% year-on-year, taking its overall market share to 2.76%.