Inchcape has announced the roll-out of SalesMaster’s Stockbook software across its Jaguar Land Rover, Audi, Toyota, Lexus, BMW, Mini Volkswagen, Mercedes-Benz and Porsche dealerships.
The platform, which enables group-wide stock visibility in real-time, delivers stock management, targeted tactical campaigns and offers an enhanced customer experience.
Inchcape’s commercial director, Katie Martin, said: “Stockbook enables a standardisation of the way live information is presented to our teams, to enhance our customers' experience.
"It provides a greater depth of information than our previous system, ensuring a clear live view of all physical and incoming stock.
“Its flexibility is ideal for the way our business is structured: retailers have access to stock data across their own brand, and our group support teams can analyse consistent information across all brands for the benefit of future promotions and stock management.”
The product is fully adaptable to industry trends such as the same-day delivery mentality many consumers demand today, highlighted through its capability to populate a retailer’s website and mobile apps, positioning it well to assist end-users in the ever-growing age of digital automotive sales.
SalesMaster’s managing director, Chris Stott, said: “We are excited to expand our software across all of the 100+ Inchcape sites, providing expertise and support to ensure the full range of benefits provided by Stockbook are fully utilised, and to monitor its successful business integration in the form of – ultimately – increased vehicle sales.”
“For a group of Inchcape’s scale, with thousands of vehicles available at any one time, the ability to search, move or sell stock from all over the country at the click of a button is a significant advantage.”
Stockbook has been rolled out across Inchcape’s sites with a view to future adoption of SalesMaster’s sister products, such as Fleetbase, which is a detailed fleet management, order processing and data-collection tool.