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Snows Motor Group acquires Perrys' multi-brand Portsmouth car dealership

Snows Group board director Neil McCue (left), with group chairman Stephen Snow, outside its new multi-brand site in Portsmouth

Snows Motor Group has acquired Perrys Group’s single-site multi-brand dealership selling Fiat, Mazda and Peugeot in Portsmouth.

In a move that cements Snows’ position as the largest dealer group in the city, the Perrys Portsmouth Fiat, Perrys Portsmouth Mazda and Perrys Portsmouth Peugeot franchised sites by the A27 in Walton Road, Farlington, officially changes hands for an undisclosed sum on October 1.

Snows has now rebranded the dealerships and added FCA Group’s Abarth brand.

Snows Group chairman, Stephen Snow, said: “This is another strategic acquisition for the business, further strengthening our offering to discerning customers in the Portsmouth region and creating economies of scale in a highly competitive market.

“We already represent Fiat in Southampton, the Isle of Wight and Sarisbury Green, near Fareham, and it is great to be able to do the same in the great city of Portsmouth.

“Owning the Mazda franchise in Portsmouth complements the Mazda franchise we acquired in Chichester, West Sussex, at the start of this year and subsequently rebranded Snows Mazda Chichester.

“Furthermore, we’re able to fly the Peugeot flag here as well, dovetailing with our other Peugeot dealerships in Basingstoke, Chichester, Newbury and Romsey.”

Snow said that the group had long aspired to expand its trading operations in Portsmouth, where it already operated BMW, Mini, Seat and Toyota dealerships.

Snows Group board director, Neil McCue, said: “We warmly welcome Perrys staff to Snows and look forward to meeting customers at our new Abarth, Fiat, Mazda and Peugeot site in Farlington, Portsmouth.

“Now representing eight brands, the acquisition makes us Portsmouth’s largest dealer group.”

Southampton-based Snows Group represents with 18 brand partners in Berkshire, Devon, Dorset, Hampshire, Isle of Wight, Somerset, Surrey, West Sussex and Wiltshire, and employs more than 835 people.

Snows generated a £310m turnover in 2017 and is currently ranked 50th in the AM100.

With the new franchise in Portsmouth, Snows now has a total of 49 franchised dealerships, 11 specialist used vehicle outlets, called Too Good to Auction, five manufacturer-approved repair centres and a specialist Accident Repair Centre.

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