Ben has revealed that its "new-look" Christmas Ben Ball will be held in the Roundhouse London, with early bird booking discounts of 10%.

Delivering news of its landmark annual fund-raising event ahead of the Easter Bank Holiday weekend, Ben promised the automotive sector an “unforgettable Christmas experience” on December 11.

After 70 years, the look and feel of Ben Ball has been completely refreshed to present a new venue and experience for 2019.

The charity is keen to entice a new crowd to its flagship fundraising event and welcome back returning guests who will recognise some of the same exciting features that have made it so popular over the years.

Ben’s business development director, Matt Wigginton, said: “The industry is changing and looking to the future - and so are we, so these changes reflect that.

“So, what are you waiting for? You’re officially invited to celebrate Christmas with the automotive family this December. We want you to be part of something really special this Christmas and, at the same time, help us continue to provide life-changing support across the automotive industry.

“Ben Ball is all about supporting our own in challenging times. It’s a time to come together, let your hair down, have fun, but also do something amazing to support people in need, in your industry.”

The automotive industry community are being invited to book tickets now to take advantage of the early bird booking discount - 10% until May 31. https://ben.org.uk/ben-for-business/backing-ben/find-an-event/flagship-events/benball-2019/

Find out more about the 2019 Ben Ball online