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Farnell Land Rover unveils £4m Guiseley showroom redevelopment (video)

Farnell Land Rover celebrates £4m Guiseley redevelopment (left to right): Ryan Dexter, general sales manager; Phillipa Haigh, sales executive; and Stephen Whitaker, head of business

Farnell Land Rover has unveiled the results of a £4 million JLR Arch Concept redevelopment of its Guiseley showroom.

Part of an ongoing investment programme by its parent company Vertu Motors the works have introduced a new workshop and expanded, 10 -car showroom to the franchised site on Bradford Road, Guiseley. 

The Guiseley dealership now features a dedicated vehicle handover area, barista bar, MOT testing area, four-wheel alignment facility and increased number of technician bays.

Steve Whitaker, who is local to the Guiseley area, and has more than 20 years’ experience in the motor retail sector will oversee the site. 

He said: “This is a huge investment for Guiseley, and it displays Vertu Motors’ confidence in the area. The result looks amazing and it represents the brand in a fantastic way.

 “The feedback from customers has been overwhelmingly positive and we look forward to welcoming new and returning customers to view the full range of vehicles and take advantage of the excellent customer service the whole team prides itself on.”

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  • godfrey stacey - 20/06/2019 09:20

    Are any of these new showrooms going to pay for themselves or even breakeven ?