JCT600’s nine-month project to extend and improve its Porsche Centre Newcastle car dealership has been completed on schedule.
Work on the site began alongside a redevelopment of the AM100 group’s Porsche Centre Sheffield facility at the end of July 2018 and follows JCT600’s opening of a brand-new Porsche Centre in Teesside in May 2017.
Located close to Newcastle city centre at Silverlink Retail Park, Wallsend, Porsche Centre Newcastle now features a 16-car showroom including a dedicated handover lounge, plus capacity for 23 Porsche Approved Pre-Owned vehicles to be displayed.
As part of the redevelopment, the workshop was also expanded and now features nine bays, two customer Direct Dialogue Bays, and valeting facilities which have doubled in size.
John Tordoff, chief executive of JCT600, said: “Having represented the iconic Porsche marque for over 50 years, we are very proud of our continuing relationship with one of the world’s most sought-after sports car brands.
“Customers from across the North East can now enjoy the very latest facilities at the enhanced Porsche Centre Newcastle.
“This complements the recently redeveloped and improved Porsche Centre Sheffield as well as the ever-popular Centre in Leeds.
“All of these showrooms offer a full range of models for customers to see and drive, from the Porsche Cayenne and Porsche 911, to the latest Porsche Macan and Porsche 718 Cayman.”
When AM interviewed Tordoff for a face-to-face dealer profile feature last summer, he described Porsche as one of the group’s premium brand partners which had been “flying”. Others included Aston Martin, Bentley and Ferrari.
At the time JCT600 had completed over £7 million of investment in its retail property in six months with the opening of its Porsche Centre Teeside, a redeveloped Peugeot Bradford dealership and the £1m refurbishment of its Sheffield Mercedes-Benz site, but was still seeking out new opportunities.
Tordoff said: ““We have a few gaps to fill and we are in discussion with two or three manufacturers that would be a good fit. As with every brand – luxury, premium or volume – you have to weigh up the pros and cons of investment and return.
“There are certain brands that you look at and it’s very difficult to see how the levels of investment demanded will be justified.”