Stoneacre welcomed British triathletes Lucy Hall and Mark Buckingham to the launch of its new £6m Volvo showroom in Sheffield.
Their attendance marks Volvo’s partnership with British Triathlon.
Local dignitaries, sports fans and members of the local community gathered for the grand opening of the new site on Penistone Road, this week.
British triathletes Lucy Hall and Mark Buckingham
Russ Sorsby, general manager of Stoneacre Volvo Sheffield, said: “We are delighted with the turn-out for our showroom launch party. It was brilliant to see members of the local community engaging with the triathletes and trying something new.
“This refurbishment isn’t just about a change of furniture, it’s designed to make our customers feel relaxed and at ease in an environment that provides flexible waiting, working and assessment areas.
“The team and I all had a fantastic time showing guests around our fantastic new facility, and look forward to welcoming customers new and old very soon.”
Stoneacre area manager Steven Morris and Volvo Car UK managing director Kristian Elvefors were also at the launch, praising the new facility as well as discussing the brand’s commitment to electrification and sustainability.
Sports fans had the chance to put their abilities to the test via a special GO TRI Challenge, as well as put their queries to the British Triathlon team in an exclusive Q&A session, where Hall and Buckingham discussed their triathlon journeys, rigorous training routines and plans for the Tokyo 2020 Olympics.
Stoneacre Volvo Sheffield’s new site features Volvo’s signature lounge area, complete with Scandi-style furniture and Swedish cakes and coffee. Large panoramic glass walls allow customers to see all activity in the new workshops from the comfort of the lounge, where they can enjoy a Swedish “fika” coffee break, or continue working with free Wi-Fi.
As well as relocating, the Sheffield-based retailer has also expanded, with a larger showroom, including a greater display of Approved Used Volvo Selekt models on the forecourt and increased customer parking.