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CarGurus announces Top Rated Dealer award winners

CarGurus has named its top-rated dealers based on customer satisfaction scores achieved in the last year.

The Top Rated Dealer award winners were those dealerships that had at least a 4.5-star average rating and at least five verified customer reviews in 2020.

A further 28 dealers were handed a special “Gold” award, which recognizes dealerships that have received the Top Rated Dealer award for five consecutive years.

Wendy Harris, CarGurus UK managing director, said: “We are thrilled to recognise CarGurus’ Top Rated Dealers, and we applaud these dealerships for maintaining such a high level of service for their customers.

“Dealer reputation is an important part of a consumer’s decision making when considering their vehicle purchase, and it is a critical factor for CarGurus in the deal rankings on our site. This accolade provides dealers with an opportunity to promote a distinct level of excellence in customer service as validated by consumers, and it signals to buyers they are contacting a dealership they can trust.”

Last year, the number of top-rated dealers doubled in size as more than 15% of operators represented on the platform attracted an average review rating of 4.5-stars or above.

A list of Gold recipients can be found at

Along with the awards, CarGurus also published the third edition of its e-book, “The Car Dealer’s Guide to Mastering Online Reputation Management.” This updated content provides car retail professionals with guidance and best practices to help with automotive reviews, including requesting them from shoppers, how to best monitor reviews, and strategies on how to integrate them into marketing and advertising.

The guide can be downloaded here:  

The latest AM industry special issue

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Any general manager has so many plates to spin, and they must foster a talented team that they can rely on to not just do the basics well, but to sprinkle some magic on top that customers can notice.

If the marketplace in 2023 is steadily returning to relative normality, this normality now includes the drive to find customers for an increasing supply of electric vehicles, and the need to source used cars from all channels and market them carefully. And of course there are the desires to delight consumers with an omnichannel experience and to hold on to decent margins after a couple of years of strong profitability.

The expectations of both the customer and the business’s stakeholder must be achieved to the optimum level.

In this special digital publication, industry experts, prominent suppliers and franchised dealers share their insights on the major aspects required in running a modern dealership well.

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