Land Rover Defender modification specialist Twisted Automotive has followed the opening of a new Yorkshire HQ with the opening of a new showroom in London.
The 1,200 square foot showroom at Radley Mews, Kensington, includes a commissioning space where clients can work with the Twisted team to create bespoke vehicles, the company said.
Charles Fawcett, founder of North Yorkshire-based Twisted said expanding into the capital had been a ‘long-held ambition’.
“While we already enjoy a Home Counties customer base, a home in London will open up Twisted to a whole new audience,” he said.
“You might imagine that the Defender is most at home going across country but W8 is the biggest postcode in the UK for SUV owners.
“A Twisted is actually the perfect car for the city. It’s narrow, the 90 wheelbase is reasonably short and it offers incredible visibility – and with an electric vehicle (EV) coming on stream soon, it’s perfect for a discerning audience that appreciate the combination of iconic design, no-nonsense styling and top of the range performance.”
The showroom launch was celebrated with a sunrise convoy through the capital. Among the models joining the cavalcade were two V8 110 Twisted Defender and a Twisted Bahama Gold 90 soft top.
The company said a selection of the limited edition, re-engineered Twisted vehicles have remained at Radley Mews for clients to view and test drive by appointment.
Fawcett added: “We are thrilled to continue the legacy of excellence at Radley Mews with our own range of best-in-class Twisted vehicles. Having a base in London also means we are now in easy reach for our global customers.
“Many are all over the world but travel frequently through London and are far more likely to drop in here, than to travel to Thirsk in North Yorkshire.”
Twisted celebrates 21 years in business in 2021 and the company said this year is proving to be a busy one in terms of growth.
In January, Twisted opened a new headquarters in Thirsk, North Yorkshire. The Old Cinema is home to around 25 vehicles.
Last month, Twisted Performance Silverstone opened a retail outlet selling official Twisted brand parts and accessories such as wheels, steering wheels and other merchandise.